Environmental scanning is the process of segmenting the market into individual responses to various products. This includes the benefits consumers seek from products and how consumers use products.

Question

Quizplus · Accepted Answer

This statement is not accurate. Environmental scanning actually refers to the process of gathering and analyzing information about external factors that may impact an organization's strategy and operations, including economic, technological, social, and political trends. Market segmentation and consumer behavior analysis are different concepts that may be a part of a company's marketing strategy but are not directly related to environmental scanning.

Environmental Scanning Is the Process of Segmenting the Market into Individual