Primary data is the first type of data that marketers obtain. They turn to secondary data only if the primary data alone is not sufficient.

Question

Quizplus · Accepted Answer

This statement is not entirely true. Marketers may choose to use secondary data first to gather general information before investing in more detailed primary research. However, in some cases primary data is the only way to obtain the necessary information.

Primary Data Is the First Type of Data That Marketers