Developing specific programs to help customers validate their purchase choices is one way marketers attempt to avoid cognitive dissonance.

Name: Developing specific programs to help customers validate their purchase choices is one way marketers attempt to avoid cognitive dissonance.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Developing specific programs such as money-back guarantees or free trial periods, and providing comprehensive product information are ways to help customers validate their purchase choices and reduce cognitive dissonance.

Developing Specific Programs to Help Customers Validate Their Purchase Choices