Strategies about the best way to incorporate personal selling, public relations, and wordofmouth into the marketing of a product are part of the distribution strategy component of a firm's marketing mix.

Question

Strategies about the best way to incorporate personal selling, public relations, and word­of­mouth into the marketing of a product are part of the distribution strategy component of a firm's marketing mix.

Quizplus · Accepted Answer

These strategies are part of the promotion strategy component, not the distribution strategy, which focuses on how the product is delivered to the consumer.

Strategies About the Best Way to Incorporate Personal Selling, Public