Eduardo's boutique specializes in biodegradable umbrellas and bamboo clothing. Eduardo actively promotes the ecological benefits of his products to attract the consumer market that makes purchase decisions based on their convictions. Eduardo's marketing approach is referred to as green marketing.

Question

Quizplus · Accepted Answer

Eduardo's promotion of biodegradable and eco-friendly products falls under the category of green marketing, which emphasizes the ecological benefits of products and services to appeal to consumers who prioritize sustainability and environmental consciousness.

Eduardo's Boutique Specializes in Biodegradable Umbrellas and Bamboo Clothing