Neon Bolt is an energy drink manufacturer that focuses its marketing strategies on males in the age group of 1625 years who enjoy sports and other outdoor activities. The company advertises its product at skateboard parks, basketball venues, ski resorts, and so on. The customer group that Neon Bolt focuses on is called its _____.
A) marketing mix
B) target market
C) niche market
D) market share
Correct Answer:
Verified
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