Decisions about advertising, personal selling, sales promotion, public relations, wordofmouth, and product placement are all part of the _____ in a firm's marketing mix.

Question

Decisions about advertising, personal selling, sales promotion, public relations, word­of­mouth, and product placement are all part of the _____ in a firm's marketing mix.

Quizplus · Accepted Answer

The various activities such as advertising, personal selling, sales promotion, public relations, word-of-mouth, and product placement are all part of the promotion strategy in a firm's marketing mix. Therefore, the best choice is B.

Decisions About Advertising, Personal Selling, Sales Promotion, Public Relations, Word­of­mouth

Decisions About Advertising, Personal Selling, Sales Promotion, Public Relations, Wordofmouth