Which of the following businesstobusiness (B2B) market segmentation is especially common on an international basis, where variables such as language, culture, income, and regulatory differences can play crucial roles?

Question

Which of the following business­to­business (B2B) market segmentation is especially common on an international basis, where variables such as language, culture, income, and regulatory differences can play crucial roles?

Quizplus · Accepted Answer

Geographic segmentation is especially common on an international basis where variables such as language, culture, income, and regulatory differences can play crucial roles. This allows companies to target their marketing efforts and customize their products and services to different regions, countries, or even cities.

Which of the Following Business­to­business (B2B) Market Segmentation Is Especially

Which of the Following Businesstobusiness (B2B) Market Segmentation Is Especially