As a marketing executive, Angelina is responsible for environmental scanning, the goal of which is to:
A) deliver products to the right people, in the right quantities, at the right time, in the right place.
B) continually collect information from a wide range of sources in an effort to understand market conditions.
C) deliver customer value through fair prices relative to the benefits of a product.
D) understand how people act when they are buying, using, and discarding goods and services for their own personal consumption.
Correct Answer:
Verified
Q151: Which of the following statements is true
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Q154: _ describes how people act when buying
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Q159: Which of the following elements affects marketers
Q160: Which of the following businesstobusiness (B2B) market
Q161: Mauve Inc. purchased a global data collection
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