The two main approaches used in primary marketing research are:
A) observation research and survey research.
B) longitudinal research and historical research.
C) field research and archival research.
D) econometric research and empirical research.

Question

Quizplus · Accepted Answer

Observation research involves observing and recording consumer behavior or actions, while survey research involves conducting structured interviews or questionnaires to gather data directly from consumers. These two methods are the most common and effective primary research techniques used in marketing. Longitudinal research and historical research are not necessarily primary research approaches, and field research and archival research are not as commonly used as observation and survey research. Econometric research and empirical research are more specialized research methods that are not typically used in primary marketing research.

The Two Main Approaches Used in Primary Marketing Research Are