Question 1

Mauve Inc. purchased a global data collection and management system that can provide it with detailed information about each of its customers that would allow it to create:

Accepted Answer

The detailed customer information provided by the data collection and management system would enable Mauve Inc. to create products tailored for individual consumers on a mass basis, thereby meeting the specific needs and preferences of each customer.

Question 2

Define and describe how marketing has evolved over the past 100 years.

Accepted Answer

The answer of Define and describe how marketing has evolved...

Question 3

Which of the following marketing mix elements takes into consideration factors such as competition, regulation, and public opinion?

Accepted Answer

Pricing strategy takes into account factors such as competition, regulation, and public opinion when determining the price of a product. The other elements of the marketing mix (promotion strategy, distribution strategy, and product strategy) may also be influenced by these factors, but pricing strategy is specifically focused on them.

Question 4

Which of the following is a social element that influences the consumer decision­making process?

Accepted Answer

The answer of Which of the following is a social...

Question 5

When Suzanne was shopping for school supplies in a mall, she was approached by a woman with a clipboard asking questions about her preference for jeans. Therefore, Suzanne is part of _____ research.

Accepted Answer

Suzanne is being asked questions about her preferences, so it is survey research. This is not secondary research because she is being directly asked rather than data being gathered from other sources. It is not uncontrolled research because there is a person with a clipboard directing the questions. Finally, it is not observation research because she is being asked questions rather than being observed.

Question 6

According to the American Marketing Association's new definition of marketing, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The previous definition was, "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." In what ways is the new definition of marketing more expansive than the previous definition? How is the more expansive definition of marketing related to the marketing concept?

Accepted Answer

The answer of According to the American Marketing Association's new...

Question 7

Which of the following scenarios exemplifies green marketing?

Accepted Answer

Claire's product is environmentally friendly and promotes sustainability, which is a key aspect of green marketing. The other options do not necessarily involve promoting environmental sustainability or eco-friendliness.

Question 8

Which of following kinds of researches involves interaction with research subjects and offers a researcher an advantage of securing information about what people are thinking and feeling?

Accepted Answer

Survey research involves interaction with research subjects by asking them a set of questions to elicit their opinions, beliefs or attitudes. This offers a researcher an advantage of securing information about what people are thinking and feeling. Uncontrolled research and instinctive research do not involve direct interaction with research subjects. Observation research involves observing and recording behaviors without interacting with research subjects.

Question 9

Horizon Inc., an automaker, builds cars and lets customers choose the color of the interiors. The company has also designed touchscreens to control the entertainment, navigation, and climate in the vehicle, instead of knobs or buttons. Which of the following concepts is being illustrated in this scenario?

Accepted Answer

The scenario illustrates the concept of mass customization, in which an automaker like Horizon Inc. provides customers with the ability to choose the color of the interiors and offers touchscreens as a means of control. Mass customization involves offering tailor-made solutions to meet the unique needs of individual customers.

Question 10

When data is gathered using _____, a researcher does not directly interact with a research subject.

Accepted Answer

In observation research, the researcher simply observes the subjects without directly interacting with them. This can be done in a variety of settings, such as observing behavior patterns in a public place or analyzing data from existing records. Survey research, telephonic interviews, and door-to-door interviews all involve direct interaction with research subjects.

Question 11

_____ demands that marketers actively contribute to the needs of the broader community.

Accepted Answer

Social responsibility refers to the idea that businesses should be aware of their impact on society and actively work to improve it. This includes contributing to the needs of the broader community, such as through charitable giving or environmental initiatives. Ethical consumerism, corporate sustainability, and shareholder primacy are related concepts but do not specifically address the idea of contributing to the broader community.

Question 12

Many companies that want to collect data internationally find that:

Accepted Answer

Hiring research firms with a strong local presence in the data collection target areas ensures better results as these firms have a better understanding of the cultural, economic, and social factors that influence the target population to provide relevant and accurate insights. This approach also helps overcome language barriers and other logistical challenges that may arise when conducting market research globally.

Question 13

Clyde wants to build a new store in the downtown but needs to research the opportunity. A cost­effective way to start his research is by:

Accepted Answer

Collecting secondary data first can help Clyde narrow down the list of possible locations and focus on a limited number of options for primary research. This approach can be cost-effective and save time and resources. However, it may still be necessary to collect some primary data to gather more specific information about the chosen locations. Using a combination of primary and secondary data can provide a more comprehensive understanding of the opportunity.

Question 14

Granite Inc. is a reputable company that has done much for the public good. Granite has improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n):

Accepted Answer

A corporate responsibility report is specifically designed to highlight a company's efforts to improve social and environmental conditions, making it the best choice to showcase Granite Inc.'s achievements in improving working conditions and reducing waste emissions. A green marketing audit report focuses on the environmental impact of a company's marketing activities, while an annual financial report communicates a company's financial performance. A market research report provides insights into consumer behavior and preferences.

Question 15

Define utility and describe how each type of utility impacts the marketing process. Also provide at least one example of each type of utility.

Accepted Answer

The answer of Define utility and describe how each type...

Question 16

Relish Inc. manufactures an assortment of snack foods. Relish uses packaging that can be reused and is biodegradable. The company has also invested in renewable energy sources for all its facilities. Relish's initiatives are an example of _____.

Accepted Answer

Relish's initiatives for using biodegradable packaging and renewable energy sources are examples of green marketing, which demonstrates that the company is committed to sustainability and reducing its impact on the environment.

Question 17

Creating products tailored for individuals on a mass basis is referred to as:

Accepted Answer

Mass customization refers to the strategy of creating products that are tailored to individual customers' specifications on a mass scale. This allows companies to offer personalized products without sacrificing efficiency and scale. Niche marketing refers to targeting a small, specific subset of the market. Personalized marketing generally refers to the use of customer data to create targeted marketing campaigns. Mass distribution refers to the strategy of distributing products widely and efficiently, often through multiple channels.

Question 18

The two main approaches used in primary marketing research are:

Accepted Answer

Observation research involves observing and recording consumer behavior or actions, while survey research involves conducting structured interviews or questionnaires to gather data directly from consumers. These two methods are the most common and effective primary research techniques used in marketing. Longitudinal research and historical research are not necessarily primary research approaches, and field research and archival research are not as commonly used as observation and survey research. Econometric research and empirical research are more specialized research methods that are not typically used in primary marketing research.

Question 19

Which of the following is a disadvantage of observation research?

Accepted Answer

Observation research is limited to only observing behavior and actions. It does not provide any insight into the motivation behind consumer decisions. This can make it difficult for companies to make informed decisions based solely on observation research data.

Question 20

_____ is the development and promotion of products with ecological benefits.

Accepted Answer

Green marketing refers to the development and promotion of products with ecological benefits. This includes products that are eco-friendly, sustainably produced, energy-efficient, and recyclable. The goal of green marketing is to appeal to environmentally conscious consumers and to position a brand as socially responsible and environmentally friendly.

Quiz 11: Marketing: Building Profitable Customer Connections

Mauve Inc. purchased a global data collection and management system that can provide it with detailed information about each of its customers that would allow it to create:

Define and describe how marketing has evolved over the past 100 years.

Which of the following marketing mix elements takes into consideration factors such as competition, regulation, and public opinion?

Which of the following is a social element that influences the consumer decisionmaking process?

When Suzanne was shopping for school supplies in a mall, she was approached by a woman with a clipboard asking questions about her preference for jeans. Therefore, Suzanne is part of _____ research.

Which of the following scenarios exemplifies green marketing?

Which of following kinds of researches involves interaction with research subjects and offers a researcher an advantage of securing information about what people are thinking and feeling?

When data is gathered using _____, a researcher does not directly interact with a research subject.

_____ demands that marketers actively contribute to the needs of the broader community.

Many companies that want to collect data internationally find that:

Clyde wants to build a new store in the downtown but needs to research the opportunity. A costeffective way to start his research is by:

Granite Inc. is a reputable company that has done much for the public good. Granite has improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n) :

Define utility and describe how each type of utility impacts the marketing process. Also provide at least one example of each type of utility.

Relish Inc. manufactures an assortment of snack foods. Relish uses packaging that can be reused and is biodegradable. The company has also invested in renewable energy sources for all its facilities. Relish's initiatives are an example of _____.

Creating products tailored for individuals on a mass basis is referred to as:

The two main approaches used in primary marketing research are:

Which of the following is a disadvantage of observation research?

_____ is the development and promotion of products with ecological benefits.

Quiz 11: Marketing: Building Profitable Customer Connections

Mauve Inc. purchased a global data collection and management system that can provide it with detailed information about each of its customers that would allow it to create:

Define and describe how marketing has evolved over the past 100 years.

Which of the following marketing mix elements takes into consideration factors such as competition, regulation, and public opinion?

Which of the following is a social element that influences the consumer decision­making process?

When Suzanne was shopping for school supplies in a mall, she was approached by a woman with a clipboard asking questions about her preference for jeans. Therefore, Suzanne is part of _____ research.

Which of the following scenarios exemplifies green marketing?

Which of following kinds of researches involves interaction with research subjects and offers a researcher an advantage of securing information about what people are thinking and feeling?

When data is gathered using _____, a researcher does not directly interact with a research subject.

_____ demands that marketers actively contribute to the needs of the broader community.

Many companies that want to collect data internationally find that:

Clyde wants to build a new store in the downtown but needs to research the opportunity. A cost­effective way to start his research is by:

Granite Inc. is a reputable company that has done much for the public good. Granite has improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n) :

Define utility and describe how each type of utility impacts the marketing process. Also provide at least one example of each type of utility.

Relish Inc. manufactures an assortment of snack foods. Relish uses packaging that can be reused and is biodegradable. The company has also invested in renewable energy sources for all its facilities. Relish's initiatives are an example of _____.

Creating products tailored for individuals on a mass basis is referred to as:

The two main approaches used in primary marketing research are:

Which of the following is a disadvantage of observation research?

_____ is the development and promotion of products with ecological benefits.

Which of the following is a social element that influences the consumer decisionmaking process?

Clyde wants to build a new store in the downtown but needs to research the opportunity. A costeffective way to start his research is by: