_____ demands that marketers actively contribute to the needs of the broader community.
A) Social responsibility
B) Ethical consumerism
C) Corporate sustainability
D) Shareholder primacy

Question

Quizplus · Accepted Answer

Social responsibility refers to the idea that businesses should be aware of their impact on society and actively work to improve it. This includes contributing to the needs of the broader community, such as through charitable giving or environmental initiatives. Ethical consumerism, corporate sustainability, and shareholder primacy are related concepts but do not specifically address the idea of contributing to the broader community.

_____ Demands That Marketers Actively Contribute to the Needs of the Broader