Dave Malloy is the marketing director for the Redding Company. His recent trip to a developing Asian country got off to an awkward start when his attempt to greet his host with a hearty handshake was not wellreceived. Dave's experience is an example of a _____ barrier that undermined his attempts to communicate effectively.
A) language
B) physical
C) cultural
D) perceptual

Question

Dave Malloy is the marketing director for the Redding Company. His recent trip to a developing Asian country got off to an awkward start when his attempt to greet his host with a hearty handshake was not well­received. Dave's experience is an example of a _____ barrier that undermined his attempts to communicate effectively.
A) language
B) physical
C) cultural
D) perceptual

Quizplus · Accepted Answer

Dave's experience suggests that he unwittingly violated some cultural norm that he was not aware of, resulting in his host's discomfort with his attempt at a handshake. This suggests that his attempt to communicate effectively failed due to a cultural barrier, which underscores the importance of cross-cultural awareness and sensitivity in international business communication.

Dave Malloy Is the Marketing Director for the Redding Company