Foreign _____ involves a foreign firm buying the rights to produce, promote, and use the domestic firm's trademark/patents in a defined geographical area.
A) investment
B) licensing
C) exporting
D) outsourcing

Question

Quizplus · Accepted Answer

The described scenario is that of licensing where a foreign firm buys the rights to use a domestic firm's trademark or patents in a specific area. Investment may involve various forms of capital investment in a foreign company or market. Exporting refers to shipping goods or services to a foreign market. Outsourcing involves contracting work to external companies or individuals rather than completing the work in-house.

Foreign _____ Involves a Foreign Firm Buying the Rights to Produce