Fred operates two wellness spas in the Miami area. The company employees work hard to develop longterm relationships by calling customers to make sure that they are satisfied with their recent visits to the spas and offer to host free wellness evaluations. Fred is using concepts that were popularized during the:
A) entrepreneurship era.
B) production era.
C) relationship era.
D) technology era.

Question

Fred operates two wellness spas in the Miami area. The company employees work hard to develop long­term relationships by calling customers to make sure that they are satisfied with their recent visits to the spas and offer to host free wellness evaluations. Fred is using concepts that were popularized during the:
A) entrepreneurship era.
B) production era.
C) relationship era.
D) technology era.

Quizplus · Accepted Answer

Fred's focus on building long-term relationships with customers through personal follow-ups and offering free evaluations aligns with the principles of the relationship era, which emphasizes building strong relationships with customers to drive repeat business and loyalty. This approach is in contrast to the production era, which focused on mass production and the entrepreneurship era which was more focused on creating and launching new ventures. The use of technology is not mentioned in the scenario, so D is not a correct answer.

Fred Operates Two Wellness Spas in the Miami Area