A small consulting company in Waikiki, Hawaii struggles financially because of limited access to economic resources. This company decides to get creative and uses technology to build longterm bonds with its current customers and also to reach new customers. This company is using concepts from the:
A) entrepreneurship era.
B) relationship era.
C) production era.
D) marketing era.

Question

A small consulting company in Waikiki, Hawaii struggles financially because of limited access to economic resources. This company decides to get creative and uses technology to build long­term bonds with its current customers and also to reach new customers. This company is using concepts from the:
A) entrepreneurship era.
B) relationship era.
C) production era.
D) marketing era.

Quizplus · Accepted Answer

The company is using technology to build long-term bonds with current customers and reach new customers, which aligns with the relationship era of marketing. In the relationship era, businesses focus on building relationships with customers and providing personalized service to increase customer loyalty and retention.

A Small Consulting Company in Waikiki, Hawaii Struggles Financially Because