In the relationship era, which of the following scenarios is the most realistic?
A) Sally buys an item that is not the same as what is illustrated on the package. When she tries to return it, the shopkeeper says "tough luck." Then he asks her to step aside as he tries to sell the same thing to the next customer.
B) Howard owns a business that produces seeds for farmers. His most profitable line of seed is also the one that might be the cause of some health conditions among the residents with whom his production facility shares a waterway. He dismisses the idea of responsibility because there are no laws that require him to address the issue.
C) Jimbo's Fruit Sticks are selling like hotcakes all across the country. This is because of a very popular nationwide advertising campaign that has made Jimbo's the only brand the kids want.
D) When Audrey bought her new appliance, she was well aware of its merits. Not only was she wellinformed as to its reliability and capabilities, but she also knew what her friend Mae thought about itbecause she owned one as well, and recommended the appliance to Audrey.

Question

In the relationship era, which of the following scenarios is the most realistic?
A) Sally buys an item that is not the same as what is illustrated on the package. When she tries to return it, the shopkeeper says "tough luck." Then he asks her to step aside as he tries to sell the same thing to the next customer.
B) Howard owns a business that produces seeds for farmers. His most profitable line of seed is also the one that might be the cause of some health conditions among the residents with whom his production facility shares a waterway. He dismisses the idea of responsibility because there are no laws that require him to address the issue.
C) Jimbo's Fruit Sticks are selling like hotcakes all across the country. This is because of a very popular nationwide advertising campaign that has made Jimbo's the only brand the kids want.
D) When Audrey bought her new appliance, she was well aware of its merits. Not only was she well­informed as to its reliability and capabilities, but she also knew what her friend Mae thought about it­because she owned one as well, and recommended the appliance to Audrey.

Quizplus · Accepted Answer

In the relationship era, a consumer is most likely to seek out recommendations from their personal network before making a purchase. In this scenario, Audrey made an informed decision based on her friend's recommendation and personal experience with the same appliance. This illustrates the importance of personal relationships and word-of-mouth marketing in the current era. Options A and B highlight unethical business practices, while Option C focuses on the power of advertising, which is still relevant but not the most realistic choice in the relationship era.

In the Relationship Era, Which of the Following Scenarios Is