The relationship era introduced the idea:
A) that customers are are poor agents of promotion.
B) that cultivating current customers is more profitable than constantly seeking new ones.
C) of focusing on shortterm relationships with customers.
D) of aggressive persuasion designed to separate consumers from their cash.

Question

The relationship era introduced the idea:
A) that customers are are poor agents of promotion.
B) that cultivating current customers is more profitable than constantly seeking new ones.
C) of focusing on short­term relationships with customers.
D) of aggressive persuasion designed to separate consumers from their cash.

Quizplus · Accepted Answer

The relationship era introduced the idea that cultivating current customers is more profitable than constantly seeking new ones. This concept is based on the belief that loyal customers are valuable assets to a business and can generate more revenue through repeat purchases and positive word-of-mouth referrals.

The Relationship Era Introduced the Idea