Which of the following is a key feature of an organization that adopts the marketing concept?
A) Departments throughout the organization adopt a customer orientation.
B) The sales department is informed that its top priority is to improve the company's profitability.
C) The marketing department is seen as the only department capable of creating lasting value.
D) The goal of the organization is to maximize market share by keeping prices as low as possible.

Question

Quizplus · Accepted Answer

A key feature of an organization that adopts the marketing concept is that departments throughout the organization adopt a customer orientation. This means that everyone in the organization understands the importance of satisfying the needs and wants of the customer and works towards achieving this goal. This approach focuses on creating customer value and building long-term relationships with customers, which in turn leads to profitability and success for the organization.

Which of the Following Is a Key Feature of an Organization