State lottery commissions capitalize on the availability heuristic by running many TV commercials showing thatlucky person who won the $100 million Powerball. A vivid memory is created, which leads viewers to an in accurate estimate of the likelihood that the event will happen to them.

Question

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The availability heuristic is a cognitive bias in which people judge the likelihood of an event based on how easily they can bring it to mind. By running commercials that show a lucky person winning the lottery, the state lottery commissions are making this event more easily accessible in people's minds, which can lead to an overestimation of the likelihood of winning.

State Lottery Commissions Capitalize on the Availability Heuristic by Running