Which of the following should be a key issue for a company once it decides to go global?
A)Recruit additional employees for the company.
B)Strike the right balance between global consistency and local adaptation.
C)Train employees to handle business abroad.
D)Determine the number of factories to be built in foreign countries.
E)Determine the number of employees to be trained to handle responsibilities.

Question

Quizplus · Accepted Answer

Once a company decides to go global, striking the right balance between global consistency and local adaptation becomes a key issue. This involves deciding which aspects of the business can be standardized across all markets and which aspects should be adapted to fit the local culture and needs of each market. This decision impacts all areas of the business, including product/service offerings, branding, marketing, pricing, and operations. Therefore, it is crucial for a company to establish a solid global strategy that can guide decision-making and ensure success in international markets.

Which of the Following Should Be a Key Issue for a Company