Robert Mondavi Wineries entered into an agreement with Baron Philippe de Rothschild, owner of Boreaux's First Growth chateau, to produce a top quality wine in California. The two companies working together to create a new product is an example of _____.
A)exporting
B)licensing
C)a joint venture
D)a cooperative contract
E)a wholly owned subsidiary

Question

Quizplus · Accepted Answer

The collaboration between Robert Mondavi Wineries and Baron Philippe de Rothschild to create a new product is an example of a joint venture. Both companies are pooling their resources and expertise to create a new wine, while still remaining separate legal entities.

Robert Mondavi Wineries Entered into an Agreement with Baron Philippe