Parkline is a popular brand of formal wear. The company decided on a new marketing strategy that actually involved its target audience participating in the campaign. This included an online virtual reality game that was highly popular among the audience, bringing the brand mass attention. Following this, their sales skyrocketed. This is an example of _____.

Question

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The company's decision to come up with a new marketing strategy that involved its target audience participating in the campaign is an example of organizational innovation. It shows that the company was able to innovate its marketing approach to gain mass attention and increase sales.

Parkline Is a Popular Brand of Formal Wear