The _____ is a portfolio strategy that managers use to categorize their corporation's businesses by growth rate and relative market share. This strategy helps them to decide how to invest corporate funds.
A)investment matrix
B)SWOT matrix
C)BCG matrix
D)portfolio management matrix
E)Maslow grid

Question

Quizplus · Accepted Answer

The BCG matrix (Boston Consulting Group matrix) is a portfolio strategy that categorizes a corporation's businesses based on their growth rate and relative market share. This matrix helps managers decide how to allocate corporate funds by identifying which businesses require more investment, which ones can sustain themselves, and which ones may need to be divested.

The _____ Is a Portfolio Strategy That Managers Use to Categorize