AlphaWheels Inc. sell a range high-end bikes. Two-thirds of its profits come from the sale of these bikes. The bikes have a large share of a fast- growing market. According to the BCG matrix, the range of high-end bikes would be classified as a(n) _____.
A)problem child
B)cash cow
C)exclamation point
D)star
E)question mark

Question

Quizplus · Accepted Answer

The range of high-end bikes would be classified as a star in the BCG matrix because it has a large share of a fast-growing market and contributes significantly to the profits of AlphaWheels Inc.