When developing social media strategies,it is important that companies
A) Look to what their competitors are doing
B) Ensure they include Facebook,because it is one of the most popular social networks
C) Include the 8 C's
D) Make sure to adapt them to their individual strengths,weaknesses,opportunities and threats.
E) Define the call to action first

Question

Quizplus · Accepted Answer

It is important for companies to adapt their social media strategies to their individual strengths, weaknesses, opportunities and threats. Each company has unique characteristics and targets a different audience, and so their social media strategies should reflect this in order to be effective. While it is important to be aware of what competitors are doing, focusing too much on them can lead to a lack of differentiation and creativity. While Facebook is a popular social network, it may not be the best choice for all companies depending on their target audience and industry. While including the 8 C's (Content, Community, Conversation, Connection, Conversion, Consumption, Curation, and Consistency) can aid in creating an effective social media strategy, it is not the most important aspect. Defining the call to action is also important, but it should not be the first step in developing a social media strategy as it should be informed by the overall goals and objectives of the company.

When Developing Social Media Strategies,it Is Important That Companies