Question 1

When dealing with a controversial post,it is safest to just delete it.

Accepted Answer

It is not always safe to delete a controversial post as it may lead to further backlash or negative consequences. It is important to carefully consider the situation and various options before making a decision. Handling controversial posts may require nuanced approaches such as addressing concerns or apologizing for any offense caused.

Question 2

The ease of use of creating a website now means that there is a lot of content out there,so much so that it's difficult for even the high quality content to stand out.

Accepted Answer

With so much readily available content, it can be challenging for even high-quality content to get noticed and stand out from the crowd. Therefore, the statement is true.

Question 3

According to the text,becoming a successful blogger is so difficult that over 50% of blogs are abandoned within the first 90 days.

Accepted Answer

The text states that becoming a successful blogger is difficult and over 50% of blogs are abandoned within the first 90 days, which supports the statement that it is true.

Question 4

Self-hosted blogs are not taken as seriously as hosted blogs because they take less time to create and maintain.

Accepted Answer

This statement is false. The seriousness and credibility of a blog depend on the quality of its content, not the hosting platform. Self-hosted blogs may require more technical knowledge and time investment, leading to a perception of professionalism and dedication. Furthermore, self-hosted blogs allow for more customization and control over the site's design and functionality.

Question 5

A catchy title on a blog post should not

Accepted Answer

A catchy title should be concise and clear, avoiding being overly long or vague to effectively capture the reader's attention.

Question 6

A content strategy is important for a blog because

Accepted Answer

A content strategy is crucial for a blog as it guides the creation of relevant and engaging content tailored to the audience's interests and needs, enhancing engagement and effectiveness.

Question 7

The easiest part of blogging is:

Accepted Answer

Setting up a blog is the easiest part of blogging because there are many user-friendly platforms available that make the process simple and straightforward.

Question 8

Which of the following is a true statement?

Accepted Answer

The statement about the growth of social media monitoring software is true. A is incorrect because page views do not always reflect sentiment. B is incorrect because it is often easier for established blogs to attract relevant comments. C is subjective and can vary depending on the goals of the blog. E is incorrect, as the number of page views can usually be tracked within the blog's platform or by using built-in analytics tools.

Question 9

Specialized,niche content is

Accepted Answer

The answer of Specialized,niche content is
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Question 10

Linking to new posts on other social platforms is a good idea because it provides additional opportunities for your audience to find the content.

Accepted Answer

Linking to new posts on other social platforms increases the reach of your content and allows your audience to access it even if they don't follow you on every platform. This can lead to more engagement and potentially new followers or customers.

Question 11

If blog updates occur less than once a week,

Accepted Answer

If a blog is not updated regularly, it may appear as if the blogger is not engaged or committed to their content, which could cause readers to lose interest.

Question 12

The Long Tail is important because it explains why a few popular blogs see large,generic audiences.

Accepted Answer

The Long Tail theory explains why niche products or services can collectively sell as much or more than mainstream products. It does not directly relate to the popularity of blogs.

Question 13

Blogging is a unique platform because it allows for the sharing of expanded content and more fully developed ideas than other social media channels.

Accepted Answer

Blogging typically allows for longer-form content and more in-depth discussions than other social media platforms like Twitter or Instagram.

Question 14

Syndication is important for blogs because

Accepted Answer

Syndication allows bloggers to promote their content outside of their own blog, reaching new audiences and driving traffic back to their own site. This helps increase the blog's visibility and reach, ultimately leading to growth in audience and potential revenue.

Question 15

What is a blog?

Accepted Answer

The answer of What is a blog?
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Question 16

Robert Scoble

Accepted Answer

Robert Scoble was known for his influential blog, "Scobleizer," where he frequently wrote about technology, including Microsoft products. He was able to use his blog as a platform to build a focus group for Microsoft and gather user feedback, which helped the company respond to customer needs and improve its products.

Question 17

How has the Internet changed,according to the text?

Accepted Answer

The text states that the Internet has allowed users to "create content in addition to consuming it." This is a major change from earlier versions of the Internet when content was primarily consumed rather than created. The other choices (A, B, C, and E) are mentioned in the text but are not the main focus of how the Internet has changed.

Question 18

Which of the following is not a marketing benefit of blogging?

Accepted Answer

Blogging allows for more open and authentic communication with customers, which means that the marketing message may not always be fully controllable. However, this can also be seen as a benefit as it allows for more genuine and trustworthy interactions with customers. Therefore, D is the correct answer as it does not accurately reflect a marketing benefit of blogging.

Question 19

What makes the Marriott blog stand out from other corporate blogs?

Accepted Answer

The Marriott blog stands out from other corporate blogs because it is not just about disseminating press releases. Instead, it focuses on providing valuable content to its readers, such as travel tips, local guides, and stories about the people who work at Marriott. This approach helps to build a more personal connection with the brand and its audience.

Question 20

It is more effective to cover multiple topics in a single blog post,as it keeps readers coming back for more.

Accepted Answer

Covering multiple topics in a single blog post can dilute focus and make it harder for readers to find specific information, reducing engagement and effectiveness.

Quiz 5: Publishing Blogs