Marketers should follow and participate in online discussion forums because
A) Discussion forums were intended to be marketing portals.
B) They can be valuable sources of free product research,market research and focus groups.
C) It is an effective way to generate new customers.
D) Consumers appreciate having a brand representative they can communicate with.
E) It helps with brand building.

Question

Quizplus · Accepted Answer

Online discussion forums can provide marketers with valuable insights into consumer preferences, opinions and needs. Participating in these forums can provide a free alternative to costly market research and also act as a focus group. This can enable businesses to adjust their products or services accordingly, improving customer satisfaction and increasing sales.

Marketers Should Follow and Participate in Online Discussion Forums Because