What must a brand do in order to make quantitative social media metrics useful?
A) It must identify the type of measurement to be used.
B) It must tie each metric to a specific marketing goal.
C) It must assign a marketer to track the metric.
D) It needs to have its benchmarks in place.
E) It needs to tie each metric to a financial value.

Question

Quizplus · Accepted Answer

Tying each metric to a specific marketing goal ensures that the data collected is relevant and actionable, allowing the brand to measure success and make informed decisions.

What Must a Brand Do in Order to Make Quantitative