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Strategic Management Study Set 1
Quiz 1: Strategic Management and Strategic Competitivenes
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Question 1
True/False
While patents may be an effective way of protecting proprietary technology in some industries such as pharmaceuticals,many firms competing in the electronics industry do not apply for patents.
Question 2
True/False
Risk in terms of financial returns reflects an investor's uncertainty about economic gains or losses that will result from a particular investment.
Question 3
True/False
Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy.
Question 4
True/False
The new CEO of Opacity Enterprises is determined to make the long-established firm strategically flexible. The CEO feels that the employees of the company have the ability,training,and resources to engage in continuous learning. The main obstacle the CEO must face is inertia.
Question 5
True/False
Economies of scale and huge advertising budgets are just as effective in the new competitive landscape as they were in the past,but they must be reinforced by strategic flexibility.
Question 6
True/False
Although the fast food (or quick-service)industry is unattractive,McDonald's has earned above-average returns through product innovations,enhancing existing facilities,and buying properties outside the United States.
Question 7
True/False
The two primary drivers of hypercompetition are the emergence of the global economy and technology.
Question 8
True/False
The rate of growth of Internet-based applications could be affected by the possibility of Internet service providers charging users for downloading those applications.
Question 9
True/False
The CEO of Twin Spires,Inc.,is emotionally and intellectually committed to using the resources of the firm to serve the needs of the natural gardening community by providing rare and native plants to individuals and nurseries around the United States. This commitment has carried the CEO through long periods of below-average returns on investment. The perspective of the CEO of Twin Spires is consistent with the assumptions of the industrial organization (I/O)model.
Question 10
True/False
The goal of strategic management is to develop a competitive advantage that is permanent.
Question 11
True/False
Examples of incremental innovations include iPods,PDAs,Wi-Fi,and web browser software.
Question 12
True/False
The rapid rate of technological diffusion has increased the competitive benefits of patents.
Question 13
True/False
The rate of technology diffusion has been steadily increasing over the last two decades.
Question 14
True/False
Average returns are returns in excess of what an investor expects to earn from other investments with a similar amount of risk.
Question 15
True/False
Returns can only be measured in accounting terms such as return on assets,return on equity,or return on sales.
Question 16
True/False
Alligator Enterprises has earned above-average returns since its founding five years ago. Since no other firm has challenged Alligator in its particular market niche,the firm's owners can feel secure that Alligator has established a competitive advantage.
Question 17
True/False
The five forces model suggests that firms should target the industry with the highest potential for above-average returns and then implement either a cost-leadership strategy or a differentiation strategy.