Chico's is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico's has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico's customers based on their spending levels. Chico's uses a ____ strategy.

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Chico's has targeted a specific buyer group - middle-aged women - and has created a brand image that appeals to this group through their clothing styles and store atmosphere. This is an example of focused differentiation based on a buyer group.

Chico's Is a Clothing Retailer That Targets Middle-Aged Women Who