A noted professional art academy has founded an "artists and friends" travel company specializing in tours for
Artists to scenic locales,using its faculty as traveling teachers. In addition,the art academy has purchased a framing company to both make frames for academy art works,but also to sell museum-quality framing services to the public. The art academy is engaging in diversification based on______relatedness.
A)operational
B)corporate
C)intellectual
D)constrained

Question

Quizplus · Accepted Answer

The art academy is engaging in operational relatedness by leveraging its existing resources and capabilities (faculty expertise and framing services) to diversify into related areas (travel tours and framing services).

A Noted Professional Art Academy Has Founded an "Artists and Friends