The "liability of foreignness" will have a greater negative impact on a firm using a multidomestic strategy than on a firm using a global strategy.

Name: The "liability of foreignness" will have a greater negative impact on a firm using a multidomestic strategy than on a firm using a global strategy.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

A multidomestic strategy allows a firm to adapt to local markets, which can mitigate the liability of foreignness, whereas a global strategy may not address local differences as effectively.

The "Liability of Foreignness" Will Have a Greater Negative Impact