Burgess Corp. manufactures a line of heavy construction equipment. The company has announced a contractual relationship with FS Electronics whereby FS will supply Burgess with advanced GPS navigation and guidance systems. These systems will be an option on all bulldozers,dump trucks,and road graders Burgess produces. What type of alliance is this?

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Quizplus · Accepted Answer

This is a nonequity strategic alliance, as there is no ownership stake or financial investment between Burgess Corp. and FS Electronics. Instead, they have entered into a contractual relationship to collaborate on a specific aspect of Burgess's products.