Manufacturers generally prefer?
A) Product differentiation
B) Product standardization
C) Neither product differentiation nor product standardization
D) The preferences of manufacturers are impossible to assess

Question

Quizplus · Accepted Answer

Manufacturers generally prefer product standardization as it allows them to achieve economies of scale in production, reduce costs, and increase efficiency. In addition, standardization can also help to create a consistent brand image and simplify the logistics of delivering products. However, some manufacturers may still choose to differentiate their products in order to appeal to specific market segments or to stand out from competitors.

Manufacturers Generally Prefer