The design of a product using standardized parts while incorporating a degree of customized assembly prior to delivery to customers is referred to as?
A) Product standardization
B) Mass standardization
C) Mass customization
D) Product differentiation

Question

Quizplus · Accepted Answer

Mass customization is the design of a product using standardized parts, but with some degree of customization in assembly prior to delivery to customers. This allows for both efficiency in production through the use of standardized parts, as well as meeting the diverse needs of individual customers through customization. Product standardization refers to the use of the same product design for all customers, without any customization. Mass standardization is not a widely recognized term in the field of operations management. Product differentiation refers to creating unique products that stand out in the market.

The Design of a Product Using Standardized Parts While Incorporating