A new coffee shop has set up a punch-card system where customers that receive 10 punches (one for each purchase in the shop) will then receive a free drink of their choice. This system is what type of customer relationship program initiative?
A) Engaging customers using social media
B) Product customization
C) Customer loyalty program
D) Product placement program

Question

Quizplus · Accepted Answer

The punch-card system is a common type of customer loyalty program where customers are rewarded for making repeat purchases.

A New Coffee Shop Has Set Up a Punch-Card System