Casinos reward card game and slot players based on the amount of money that a player spends. This system is what type of customer relationship program initiative?
A) Product customization
B) Engaging customers using social media
C) Product placement program
D) Customer loyalty program

Question

Quizplus · Accepted Answer

The initiative described in the scenario is a customer loyalty program, where the casino rewards players based on their spending to encourage them to continue to return and spend more.

Casinos Reward Card Game and Slot Players Based on the Amount