Customer relationship initiatives for a firm's best customers should focus on?
A) Maintaining and cultivating the existing relationship
B) Attempting to increase sales of additional goods and services to these customers
C) Both maintaining and cultivating the existing relationship and attempting to increase sales of additional goods and services to these customers
D) Severing ties with the customers

Question

Quizplus · Accepted Answer

Customer relationship initiatives for a firm's best customers should focus on both maintaining and cultivating the existing relationship and attempting to increase sales of additional goods and services to these customers. By maintaining and cultivating the existing relationship, the firm can ensure that the customers remain loyal and continue to do business with the firm. By attempting to increase sales of additional goods and services, the firm can maximize the revenue potential of these customers and increase their overall value to the firm. Severing ties with these customers would not be a good strategy, as they are the firm's best customers and are likely to be a significant source of revenue.

Customer Relationship Initiatives for a Firm's Best Customers Should Focus