A company that manages its customer base in order to satisfy the customer and ensure that they continue to purchase goods and services is using which of the eight key supply chain processes?
A) Demand management
B) Order fulfillment
C) Returns management
D) Customer relationship management

Question

Quizplus · Accepted Answer

Customer relationship management involves managing a company's interactions with customers in order to improve customer satisfaction and loyalty. This process focuses on understanding customers' needs and preferences, and tailoring the company's products and services to meet those needs. By doing so, the company can build stronger relationships with its customers, which can lead to repeat business and increased sales over time.

A Company That Manages Its Customer Base in Order to Satisfy