A regional grocery chain has hired an analytics firm to build models to predict which customers are likely to become long-term customers of the chain's stores. These customers will then be carefully targeted with mailers and other marketing outreach. This is an example of which of the eight key supply chain processes?
A) Order fulfillment
B) Manufacturing flow management
C) Customer relationship management
D) Demand management

Question

Quizplus · Accepted Answer

This scenario involves using analytics to manage customer relationships and target specific customers with marketing outreach, which falls under the category of customer relationship management in the eight key supply chain processes.

A Regional Grocery Chain Has Hired an Analytics Firm to Build