What is a sample?
A) a group of respondents who may receive the survey
B) a representative subset of the population
C) those respondents who return the survey
D) all respondents in the target audience

Question

Quizplus · Accepted Answer

A sample is a subset of the population that is selected for a study or survey with the goal of representing the larger population. Option A is incorrect because not all of those who receive the survey may respond, and therefore, they may not be representative of the population. Option C implies that the sample is limited to only those who return the survey, which is not necessarily the case. Option D is too broad and unrealistic, as it may be too difficult to reach all respondents in the target audience.

What Is a Sample