In the BCG Matrix, a division that has a low relative market share position and competes in a slow-growth industry is referred to as a
A) Dog.
B) Question Mark.
C) Star.
D) Cash Cow.
E) Cowboy.

Question

Quizplus · Accepted Answer

A division with a low relative market share position and competes in a slow-growth industry is considered a Dog in the BCG Matrix. Dogs have a low market share and operate in a slow-growth industry, which means they generate little profit and have few growth prospects. Therefore, they should either be divested or maintained with minimal investment.

In the BCG Matrix, a Division That Has a Low