Forward integration would be an appropriate strategy for which of the following types of divisions in the BCG Matrix?
A) Dogs
B) Failures
C) Question Marks
D) Cat
E) Star

Question

Quizplus · Accepted Answer

Forward integration involves moving closer to the final customer by acquiring or establishing distribution channels or retail outlets. This strategy is suitable for divisions that have a strong market position and are in the star category of the BCG matrix. Stars have high market growth and high market share, meaning that they have potential for generating high profits in the future. By implementing forward integration, the division can control the entire value chain and capture more profits from its products/services.

Forward Integration Would Be an Appropriate Strategy for Which of the Following