Strengths, weaknesses, opportunities, cost and threats should continually be monitored for change because it is not really a question of whether these factors will change, but rather when they will change and in what ways.

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It is important to continuously monitor the SWOT factors because they are not static and can change over time. This allows for proactive planning and decision-making to take advantage of opportunities and mitigate threats.

Strengths, Weaknesses, Opportunities, Cost and Threats Should Continually Be Monitored