Customers only buy services where they perceive that the total benefits obtained exceed financial and other costs.

Name: Customers only buy services where they perceive that the total benefits obtained exceed financial and other costs.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Customers will only purchase a service if they believe that the benefits they will receive from it are worth the financial and non-financial costs they will incur.

Customers Only Buy Services Where They Perceive That the Total