The phrase 'mentally intangible' means that it is difficult for the customer to visualise the experience in advance.
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Q47: Which of the following is a reason
Q48: The time taken to provide a service
Q49: Intangible elements usually dominate value creation.
Q50: Customers only buy services where they perceive
Q51: Services involve actions and performances and as
Q53: The services sector represents about what share
Q54: The acronym 'SST' stands for self-service technology.
Q55: In many countries, increased government regulation has
Q56: In a service encounter, value is created
Q57: People, other than the service provider, do
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