In a service encounter, value is created only by the seller.
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Q51: Services involve actions and performances and as
Q52: The phrase 'mentally intangible' means that it
Q53: The services sector represents about what share
Q54: The acronym 'SST' stands for self-service technology.
Q55: In many countries, increased government regulation has
Q57: People, other than the service provider, do
Q58: Supplementary services can either be bundled into
Q59: The distinction between services and manufactured goods
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Q61: Select two specific services.For each service, discuss
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