Why might an organisation use a positioning map?
A)To see how many competitors are in the market
B)To see whether they have a competitive advantage over the competition
C)To discover the dimensions which are most important to customers
D)To discover the levels of customer satisfaction relative to the competition
E)To discover what position new entrants might move into in the market

Question

Quizplus · Accepted Answer

A positioning map helps an organization visualize its competitive advantage by showing how its products or services are perceived relative to competitors on key dimensions important to customers.

Why Might an Organisation Use a Positioning Map