In building a successful positioning strategy there are a number of significant points.Which of the following is a point of difference?
A)Service attributes
B)Parity
C)Contention
D)All of the above
E)b and c only

Question

Quizplus · Accepted Answer

Points of difference refer to the unique attributes or benefits that a brand, product, or service offers, distinguishing it from its competitors. Service attributes can serve as points of difference if they provide unique value to the customer.

In Building a Successful Positioning Strategy There Are a Number